Client Results 2019

Herrmann Law always get ROI for its clientsOur clients are always satisfied with our consistent business development strategies and ROI for their small to midsize law firms. We’ve seen tremendous increases in our clients’ website visitors and users, along with a large increase in their amount of web traffic toward social media marketing and blog posts. In
addition, Website Traffic, according to Alexa, for one of our clients with only 40 attorneys has reached the highest traffic ranking in the region for all small to midsize law firms, and AdWords users have accounted for 2 of the top 3 attorney bio pages. HerrmannLAW is extremely proud of the business development progress we’ve helped our clients make and their      “Return On Investment” (ROI).

August 2019

  • Facebook Page likes are up 33% from the month before without paying for the “Likes” campaign
  • Facebook Page Views: 96 total page views the month of August
  • Facebook Page Views: Up 30% from previous month
  • Facebook Post Reach: 3,555
  • Facebook Post Reach: 2302% increase since last month
  • Facebook Post Engagements: We had 108 people like, share, or comment on Facebook posts
  • Facebook Post Engagements: This is an increase of 440% from the previous month
  • Facebook Post Results:
    • This post reached 524 Facebook users, 11 post clicks, and 15 reactions, comments or shares
    • This post reached 2.1k Facebook users , had 28 post clicks, and 3 reactions, comments, or shares
    • This post has reached 969 people and has had 29 engagements so far
  • Facebook Advertising Summary for the month of August: 3496 Facebook users reached overall, 615 Post Engagements and 35 link click
  • LinkedIn Results
    • Today’s follows – up 50%
    • Up 23% from the last month
    • Custom button clicks – up 350% from the previous month
    • 18k Post Impressions for the month – up 13,700% from the previous month
  • LinkedIn page posts:
    • 2245 impressions  6 reactions, 22 link clicks, 1 share
    • 5775 impressions, 1 reaction, 42 link clicks
    • 7073 impressions, 42 link clicks
    • 1553 impressions, 1 reaction, 24 link clicks
    • 3936 impressions, 1 comment, 28 link clicks
  • Google Ads
    • Monthly Google Ads Statistics
      Impressions: 3,922
      Clicks: 105
      CTR: 2.68%
      CPC: $2.35 
    • Monthly Google Ads Statistics
      Impressions: 3,922
      Clicks: 105
      CTR: 2.68%
      CPC: $2.35
      Total Calls/Leads: 26 (4 lead forms, 21 phone calls from ads)
    • Impressions: 9,376
      Clicks: 300
      CTR: 3.20%
      CPC: $1.68
      Total Calls/Leads: 13 (1 form lead, 12 phone calls from ads)
    • Impressions: 3,603
      Clicks: 119
      CTR: 3.30%
      CPC: $2.11
      Total Calls/Leads: 10 (2 form leads, 8 phone call from ads)
    • Impressions: 4,729
      Clicks: 81
      CTR: 1.71%
      CPC: $3.19
      Total Calls/Leads: 3 (1 form lead, 2 phone call from ads)
    • “AdWords have accounted for 10 percent of all website traffic, and have contributed to almost 40,000 impressions for the website. “
    • “Social media referrals have bettered the bounce rate, increased the pages visited by almost 50 percent and has increased the average time spent on the website by almost 100 percent. “
    • “Blog traffic increased the average time spent on website pages by 10 percent. The Constant Contact open rate averaged at about 35 percent, which is much higher than the all-industry open average of 17.44 percent and the legal services average open rate of 20.34 percent.”
    • “We participated in 13 community outreach events or activities this month. This news has reached over 10,000 people across our social media platforms. “
    • “Facebook has accounted for 6,500 impressions, 368 clicks, and 344 engagements.”
    • “LinkedIn has accounted for 2,733 impressions, 55 clicks, and 28 engagements.”
    • “Twitter has accounted for 963 impressions and 10 engagements.”
    • “Our social media totals are 10,125 impressions, 423 clicks, and 382 impressions.”
  • Client Results 2018
      • Users of the website have increased by 11% from September 2017
      • New website visitors have increased by over 7% from September 2017
      • Website Traffic according to Alexa is the highest in the state for law firms with under 50 attorneys
      • AdWords users accounted for 2 of the top 3 attorney bios
      • There were 2 Constant Contact emails that reached 2,198 people
      • The amount of user interactions, at one given time, has increased by over 11% for this month.
      • Blog posts accounted for 14% of the website traffic
      • Blog posts have increases website visitors time on the website by 27%
      • Website page views are up by 5% from September 2017.
      • Organic website traffic accounts for over 4,500 website visitors
      • Direct website traffic accounts for 2,500 website visitors
      • There were 47 emails in the ‘Contact Us’ box. These have all been distributed to the proper attorneys.
      • Social Media (Facebook) accounted for almost 1000 website page views. An increase of Avg. Page Duration by 230% and an increase of website sessions by 55%
      • Facebook: 7,279 Impressions 398 Clicks 443 Engagements
      • Twitter: 602 Impressions 11 Engagements
      • LinkedIn: 821 Impressions 101 Clicks 45 Engagements
      • Totals: 9,122 Impressions 569 Clicks 512 Engagements
      • Website visits were up 4.72% overall for the month. 6,000 total views.
      • Sessions are up, Numbers of Sessions per user are up, Page views are up, Session duration is up, Bounce rate is down.
      • Good gains from Baltimore, Bethesda and Tysons.  Origination Geography is constantly changing.
      • Homepage and attorney roster were top pages
      • 50% of all website hits came from mobile users.
      • Facebook referrals were up 61% from last year.
      • Practice area searches were up about 25%. Malpractice was #1.
        • Labor and Employment moved into the #2 Practice Area spot
        • Family Law into #4
        • Real estate is moving up
        • Trust and Estates moved up
      • Top 2 attorneys were AdWords users
      • 4th ranked attorney benefitted from a Bethesda Magazine Ad.
      • 8th ranked attorney was an associate.
      • The Behavior Flow Chart shows many more interactions to other pages from the origination page. Most end/get to the attorney pages!
      • Blogs brought in a few contact forms.
      • Best Lawyers has a new analytics format. The firm received 147 views this month.
      • 1516 successful Constant Contact deliveries on two emails.
        • Best Lawyer Open Rate was 33%
        • Large case win Open Rate was 25%
      • Over 110 contact forms for the month.
      • Over 15,000 social impressions. July only had 5,000
      • The home page and the attorney roster were the most visited pages. The homepage was up from last year.
      •  Organic search was the number one driver of traffic as usual. Paid search due to AdWords was up nearly 100%.
      • Example of malpractice was the number 1 practice area. Civil Litigation saw large gains.
      • There were 3 Constant Contact emails. The Newsletter was opened about 1,000 times.
      •  The website received 102 Contact US emails for the month. That’s a 300% increase since the new www forms took effect. At least 11 of the emails from the ‘general inquiries’ mailbox were responded to by attorneys that we can count. We do not have access to responses by the Labor & Employment Intake group, the Business Group and any emails sent directly to attorneys. Therefore, the true and accurate response rate to Contact Us emails is significantly higher than the 10% we can track. It is potentially double.
      • We had 13 emails from the Blogs!
      • Social media brought in 5,151 Impressions 77 Clicks and 268 Engagements.
      • Super Lawyers and Best Lawyers brought in a few dozen views a piece.
      • This year, 5 AdWords users received 71% of all attorney emails.
      • These 5 attorneys accounted for about 25% of all attorney bio traffic.
      • The AEG Google display ad has seen steady growth and the clicks are cheaper in comparison to google search.
      • The rise of mobile phone usage to nearly 50% of all traffic makes AdWords a great option.
      • 3 of the top 4 bios this month were AdWords users
      • Website Traffic according to Alexa/Amazon is the highest in the state for law firms with under 100 attorneys
      • Our Accountant did the numbers and is projecting an annual ROI of over ONE MILLION Dollars from our new website traffic and conversion technology.
      • Users of the website have increased by almost 10% from June 2017
      • New website visitors have increased by over 8% for June 2018
      • The amount of user interactions, at one given time, has increased by over 10% for this month. This could mean website users are finding lots of useful information on the website.
      • Website page views are up by 4% from June 2017.
      • Organic website traffic accounts for over 4,000 website visitors
      • Direct website traffic accounts for 2,000 website visitors
      • Blog posts accounted for 12% of the website traffic
      • Blog posts have increases website visitors time on the website by 26%
      • Blog post bounce rate has improved by 5%
      • Open rate of 29% – The average open rate for Legal Services is 20.34% and 17.44% is the all – industry open average.
      • Social Media (Facebook) accounted for almost 1000 website page views. An increase of Avg. Page Duration by 230% and an increase of website sessions by 55%
      • Facebook: 7,279 Impressions 398 Clicks 443 Engagements
      • Twitter: 702 Impressions 10 Engagements
      • LinkedIn: 718 Impressions 98 Clicks 35 Engagements
      • Totals: 8,699 Impressions 496 Clicks 488 Engagements
      •  “We have seen a large increase in mobile traffic since using AdWords. It’s also great that AdWords allows us to easily track our conversions.”
      • “The total number of unique visitors to our website grew by 5% since May of 2017.”
      • “Our site experienced an 8% increase in new visitors.”
      • “We were much more visible on Google search results. 70% of our new visitors found us through a Google search.”
      • “Our page was viewed nearly 2000 times on LinkedIn and nearly 1000 times on Twitter over the past year.”
      • “Views of our Facebook page increased by 22% since this time last year.”
        “35% of the emails we sent through Constant Contact were opened, 15% higher than the industry average.”
      • “Traffic to our website from our various social media pages increased by 50% since May 2017. What’s more, views of blog posts on our website increased by 20% over the same time, showing that visitors were being attracted to our content.”
      • “We saw a 15 percent increase in new website visitors and users over one year, as well as a 14 percent increase in total website visitors. “
      • “We saw a nine percent increase in homepage views when compared to April 2017, with 12,000 total views this month. Our website entrances increased by 16 percent. “
      • “Our biggest referral was organic searches this month, which yielded a 15 percent increase in website visitors. Our page views have increased by 10 percent, and our unique page views have increased by almost 20 percent. “
      • “AdWords have accounted for 10 percent of all website traffic, and have contributed to almost 40,000 impressions for the website. “
      • “Social media referrals have bettered the bounce rate, increased the pages visited by almost 50 percent and has increased the average time spent on the website by almost 100 percent. “
      • “Blog traffic increased the average time spent on website pages by 10 percent. The Constant Contact open rate averaged at about 35 percent, which is much higher than the all-industry open average of 17.44 percent and the legal services average open rate of 20.34 percent.”
      • “We participated in 13 community outreach events or activities this month. This news has reached over 10,000 people across our social media platforms. “
      • “Facebook has accounted for 6,500 impressions, 368 clicks, and 344 engagements.”
      • “LinkedIn has accounted for 2,733 impressions, 55 clicks, and 28 engagements.”
      • “Twitter has accounted for 963 impressions and 10 engagements.”
      • “Our social media totals are 10,125 impressions, 423 clicks, and 382 impressions.”

Client Results 2017

  • 100,000 website views in 2017
  • #1 Website Traffic for Small/Midsize Law Firms – Global (Amazon/ Alexa)
  • 68% of website visits from organic traffic
  • Social Media Website Traffic doubled from 2016
  • Google AdWords efforts accounted for nearly 5,000 website hits & 500,000 impressions
  • Local online media referrals totaling nearly 2,000
  • Facebook website referrals totaling over 4,000
  • 1,700 new contacts added to Constant Contact database
  • Facebook posts reach 100,000 people with 2,600 likes, shares or comments

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