Law Firm Succession Planning: Create Value by Creating Your Brand

Law Firm Succession planning is not a one-off event. Instead, you should treat it as a process, planning five to ten years in advance of when you plan to retire.

This way, you will be able to provide yourself with the flexibility to enjoy your well-deserved retirement years, while also maximizing the value that you receive for the firm that you have spent so many years building. By treating succession planning as a long-term process, you will be able to assure that you institutionalize your firm AND your legacy. You will further establish your firm’s brand that, with proper planning, will last through generations of successors in the firm.


There are a few important steps to consider while you’re developing this succession plan.


First, you need to build your brand. Your brand is your most important asset which will create value for you and your firm long after you have retired. You can do this successfully by conducting a thorough Brand Analysis, which will show you what clients, prospects, and recruits see and think when they encounter your various brand touch points.

In addition to a Brand Analysis, you should also run a complete audit of your website and aim to build the best site possible. For businesses, websites are one of the most important communications tools of the 21 st century. Websites provide a foundation for a firm with a big vision – a firm like yours!

Finally, you should begin business development coaching for the firm’s future leaders, including your associates. This will be the best way to show your attorneys and recruits that you genuinely care about their growth.

After this, you will be in a better place to determine partner roles, structures, and responsibilities, while also developing leadership and management responsibilities. This will ensure that your firm is left in a good place once you do retire. You should also determine compensation and retirement plans, as well as transition clients that remain well-represented within your firm. It is important that you support growth for the generations of lawyers to come. You know you have to retire eventually, but simply knowing this information is not enough. You need to develop a solid succession plan, backed by strong marketing that will reinforce your firm’s brand and continue to develop your firm’s value through the years to come.

It’s really as easy as 1-2-3. Perform a brand analysis. Build your site. Coach your future leaders.


So, what are you waiting for? Start today, and let me help you build your firm’s value while controlling the destiny of the firm by creating a valuable brand and marketing and technology infrastructures. This will allow you to have an exit strategy that lets you retire proudly while achieving the rewards of the firm you have created.

Are you ready to start building your Law Firms Brand? Click here to talk to Paul today!

Why Website Traffic is the Most Important Indicator for Future Revenue

I have worked with and interviewed hundreds of attorneys, and you may be surprised to know that even the most conservative partners agree that a good website is key to bringing in business.


Why is it important, though? And how can you increase your website traffic to improve your business development?

To start, your website traffic is the single most important measurement for “Return on Investment” (ROI) marketing activities, and is also the leading indicator for your future revenue.

It is proven that increased website traffic increases the amount of business you will generate. Therefore, you need website traffic to make your site successful, as the greater the number of visitors, the more people are seeing your content. With increased visitors to your site comes more prospects interested in utilizing your services.

And, if you know your website traffic, you’ll have a great benchmark. You’ll know whether you’re growing or not, and you’ll have a better idea of how to improve for the future.

HerrmannLaw uses ranking systems that can tell you exactly where your website stands in terms of website traffic compared to your competitors. We can provide web traffic data, global ranking, and other information that will help provide that crucial web traffic benchmark on which you can improve.

How do you get quantity and quality visitors to your website traffic without the high expense of purchasing Pay-Per-Click (AdWords) or Directory Listings (FindLaw)?


Organic Quality Visitors are as easy as 1-2-3. Really, its just three things:


1) Increasing Authority (focusing on trustworthy links)
2) Document Relevancy (CONTENT that is relevant to your target market)
3) Technology Optimization (website programing that makes it easy for search engines)


I’ve been helping law firms do just that for years, and I’ve seen how increased attention to quality content and marketing techniques can create more opportunities for business to succeed.

With more than 25 years of experience in law firm marketing, business development and technology, HerrmannLAW will combine branding, technology and analytics to ensure your law firm’s marketing dollars promote your business model, aspirations and you see a return on your
investment.

Are you interested in learning more about increasing your website traffic? Click here to talk to Paul today!

Marketing for Medical Malpractice Law

You’ve probably heard all the words: lead generation, branding, social media, AdWords, web traffic, and more. And while you probably know these are all important parts of marketing, I bet you’ve sometime wondered how all of this can apply to you.

“I have a medical malpractice law firm. How does any of this work for me?”


What if I told you that there IS a way to maximize your marketing dollars by executing a multifaceted marketing plan that incorporates both traditional and newer marketing methods? And what if I told you that we can apply all of this to best serve your medical malpractice firm?

Doubtful? Read ahead.

Marketing is a constantly changing field, and it requires individuals and companies to adapt in order to learn best practices for maximizing marketing dollars. A multifaceted marketing plan will push your firm to local, regional and national levels, and move your brand strategies from simply advertising your law firm to something more robust.

Combining branding, technology and analytics will ensure that your medical malpractice law firm’s marketing dollars promote your business aspirations and that you see a return on your investment. In fact, “Return on Investment” marketing is what we focus on at HerrmannLAW, and we’re prepared to help you take it to the next level.

I know medical malpractice marketing. It will take more than the Yellow Pages, television, radio, and billboards to push your firm to the top. To really promote your business, medical malpractice marketing involves brand name awareness and brand advertising, business development coaching, firm analytics tracking, Google AdWords, a strong public relations plan, solid social media marketing, Facebook Ads,Third Party Display and redirecting Ads, massive SEO, and more.

It will require consideration of seminars, both outbound and inbound for lawyers, not the public, to build you as an expert in your field and to help others understand just how important your services are. Finally,
it is crucial that your presence is amplified to a larger audience by including yourself on law directories such as SuperLawyers, Best Lawyers, Find Law, AVVO and Law Info. These directories have changed their business models to spend a lot of money on GoogleAds, making them hotspots for online searches. Specifically, regarding SuperLawyers, the site is looked to as an outbound source for lawyers from other areas to look for attorneys to whom they want to refer business.

In summary, medical malpractice marketing is a take-no-prisoners approach that will need a multifaceted marketing plan that incorporates both traditional and newer marketing methods to get business today. In a nutshell, you would benefit from taking your present advertising only approach for prospect action into a more thorough “24/7 top-of-mind” marketing approach. I believe adding more marketing to your business development mix will enhance your present advertising strategies and take their marketing ROI to the next level

Feel free to contact me. I’d be happy to discuss how I can help

Why Seminars Are The Backbone of Your Estates & Trusts Practice


In my time working with Estates and Trusts marketing, I have always emphasized that marketing is a constantly-changing field that requires individuals and companies to adapt in order to learn best practices for maximizing marketing dollars. Law firm marketing is more than simply advertising, public relations and blogs—it involves creating a lasting impression on your clients and prospects to make the firm unique and memorable for your prospects. Cohesive marketing strategies lead to consistent, sustainable growth and business development.

In order to successfully leave this lasting impression, you need to be able to interact with your clients and prospects personally. These individuals are trusting you with their most valuable assets – their family, their passions and their legacies. They need to know you, and you need to build relationships with them that will last not only their lifetime, but the lifetime of their children, grandchildren, and other loved ones.

That’s why SEMINARS should be the backbone of your estates and trusts practice.

Even though seminars have been around forever, their use and success have changed dramatically in recent years. Seminars are more important than ever in this digital, non-personal world, and they require more sophistication now than ever before. They are the single best way to get face-to-face with an estate prospect in a professional, non-threatening, no pressure, no obligation, secure and comfortable off-site environment.


Just imagine having a cup of coffee with all your prospects in a cozy place where they feel comfortable!

Seminars will produce lucrative marketing results, brand and attorney name awareness, enhanced public relations, and strengthened long-term marketing goals. In my own time with living trusts seminars, I have seen a proven return on investment of between 10 to 20 deals per seminar—it is truly an integral part of any marketing strategy. All you have to do after a couple of quick meetings with a seminar marketing professional is “show up and present” your seminar and be available during the following two weeks for post-seminar appointments.


Everything in your marketing toolbox is built around seminars, as they are an integral part of Estates and Trusts marketing. Seminars will provide context for your brand name awareness, your social media marketing, your competition analysis, and even your website technology and traffic. Your brand will become your expertise and the personal touch that you provide to each client, all built around your seminars.

HerrmannLAW attends discussion on negligence, insurance & workers’ comp with Baltimore County’s top legal professionals

On Wednesday, November 28, HerrmannLAW attended a discussion of the legal admissibility and authenticity of information gathered from social media at the Grand Jury Room of the County Courts Building in Towson.

Guest speakers Hon. Leo Ryan, Jr. and attorney Michael G. DeHaven. Attendees discussed how to use social media evidence effectively and ensure that it gets into evidence properly, specifically addressing common admissibility and authenticity pitfalls associated with using social media evidence.

The Baltimore County Bar Association has worked toward improving professionalism, ethical conduct and the quality of legal services in Baltimore County for nearly a century.

The Bar Association’s work includes hosting discussions and seminars for Baltimore County’s legal professionals, as well as providing those professionals with valuable networking opportunities.

HerrmannLAW is proud to work with local organizations like the Baltimore County Bar Association to improve the legal field for all its practitioners. Like the Bar Association, HerrmannLAW has a history of commitment to service and excellence.

HerrmannLAW works with Baltimore County Bar Association to discuss best practices in estates and trusts practices

On Tuesday, December 4, HerrmanLAW attended the Baltimore County Bar Association Family Law Committee’s discussion of recent developments in marital property cases in the Grand Jury Room of the County Courts Building in Towson.

Speaker Leon Berg of Towson’s Leon W. Berg, P.A. presented the results of three recent cases and how the appellate opinions rendered on those cases yielded differing views of what “directly traceable” means in commingling cases. Attendees gained a more nuanced understanding of the legal definition of “directly traceable” and how to apply it to their own cases.

The Baltimore County Bar Association has served Baltimore County’s business professionals loyally for nearly a century. The Bar Association’s activities include hosting frequent discussions and seminars for Baltimore County’s legal professionals to discuss best practices and network. Through these activities, Baltimore County’s legal professionals improve their own practices and the overall quality of the legal profession in the area.

HerrmannLAW works with Baltimore County Bar Association to discuss developments in marital property law

 On Tuesday, December 4, HerrmanLAW attended the Baltimore County Bar Association Family Law Committee’s discussion of recent developments in marital property cases in the Grand Jury Room of the County Courts Building in Towson.

Speaker Leon Berg of Towson’s Leon W. Berg, P.A. presented the results of three recent cases and how the appellate opinions rendered on those cases yielded differing views of what “directly traceable” means in commingling cases. Attendees gained a more nuanced understanding of the legal definition of “directly traceable” and how to apply it to their own cases.

The Baltimore County Bar Association has served Baltimore County’s business professionals loyally for nearly a century. The Bar Association’s activities include hosting frequent discussions and seminars for Baltimore County’s legal professionals to discuss best practices and network. Through these activities, Baltimore County’s legal professionals improve their own practices and the overall quality of the legal profession in the area.

Paul Herrmann attends renowned Association of Legal Administrator’s 45th Anniversary Celebration

Association of Legal Administrators (ALA) Capital Chapter’s 45th Anniversary Celebration at the SAX Restaurant and Lounge in Washington, DC.

On Thursday, November 8, Paul Herrmann took part in the Association of Legal Administrators (ALA) Capital Chapter’s 45th Anniversary Celebration at the SAX Restaurant and Lounge in Washington, DC.

ALA Capital Chapter Membership Coordinator & Event Planner Jessica Davis described the event as an opportunity to celebrate the chapter’s longstanding commitment to providing education, networking and resources to all legal professionals in the Washington, DC area. Attendees had the opportunity to network with some of the areas top legal and business professionals, sharing knowledge and building connections.

The ALA is a national leader in providing legal professionals with opportunities for growth and development through networking opportunities and the delivery of cutting-edge management and leadership products and services.

Paul is proud to work with organizations like the ALA’s Capital Chapter to build better opportunities for law firms across the country.

HerrmannLaw rings in the holiday season with the Legal Marketing Association

HerrmannLaw sponsored the Legal Marketing Association’s annual Baltimore Holiday Social, hosted on December 12 at the law offices of Gordon Feinblatt LLC. Paul Herrmann attended the event, where attendees networked and caught up with each other prior to the holidays.The Legal Marketing Association is an organization that provides networking opportunities for legal industry specialists from all size law firms. Consultants, vendors, lawyers, marketers, and students come together at various LMA-sponsored events to share their collective knowledge and benefit from career development programs and services.

HerrmannLaw sponsored Dr. John Lefkowits’s presentation to the Baltimore County Bar Association’s Family Law Committee

Baltimore County Bar Association

On Wednesday, November 14, HerrmannLaw sponsored Dr. John Lefkowits’s presentation to the Baltimore County Bar Association’s Family Law Committee at Vito’s Ristorante in Cockeysville, Maryland.

Dr. Lefkowits is a renowned Fellow of the American Academy of Clinical Psychologists with over twenty years of experience practicing as a licensed psychologist in Maryland. He has spent a significant portion of his career providing services for families involved in litigation requiring psychological consultation, such as custody, substance abuse, and adoption evaluations. He has also frequently provided expert testimony when necessary. At his presentation, Dr. Lefkowits discussed key aspects of custody and psychological and custody evaluations as well as how to look out for evaluators’ mistakes and how to tell when they have overstepped in their reports and opinions.

The Baltimore County Bar Association has served Baltimore County’s legal professionals for nearly a century, consistently leading in advancing excellence, ethical conduct and professionalism in all legal fields. The Bar Association works to improve the wellbeing of both legal professionals and Baltimore Couny’s citizens.

HerrmannLaw is proud to work with organizations like the Baltimore County Bar Association as part of its longstanding commitment to making Baltimore County a better place for all. Through partnership with HerrmannLaw, firms of all size can expect to better serve their clients while growing their own businesses to reach their goals.